VERYGOODCHOICE is a new, independent brand boutique created in April 2014 by Philippe Amargier, Patrice Chatelain and Olivier Goguet. Their paths crossed and merged on several occasions: the Patrice–Olivier duo was the historical team of LEAGAS DELANEY Paris from 1999 to 2004, then joint creative director of MACHINATION from 2004 to 2008, and of Gyro Paris from 2012 to 2013; the Olivier–Philippe duo was at the helm of PLACE DU MARCHÉ from 2008 to 2012, while Patrice was creating CIRCUS PARIS (purchased by Gyro in 2012). Lastly, the trio had already been formed, and headed MACHINATION, four years prior to the takeover of Image Force by Makheia. The story of the three entrepreneur friends, spanning 15 years, continues with VERYGOODCHOICE, their first wholly-owned agency. Finally!