CLIENT: Le Trot
MEDIA: posters, press, digital, TV, PR, radio, street
DATE: December 2014 – January 2015
LE TROT SOLICITS VERYGOODCHOICE TO REPOSITION THE COMMUNICATION SURROUNDING ITS WINTER RACES IN VINCENNES.
Le Trot wanted to reposition its races in Vincennes to target families. At its “winter meetings” organised every Sunday in December, January and February, the racecourse launched SUPERDIMANCHES (Super Sundays) with a special focus on children. A genuine “Superhorse” that generated super results on the targets: nearly +140%* the first Sunday for children and an average of +25%* for adults, for all Sundays included in the project.
*source: Vincennes racecourse ticket office